Our Journey


It was our friend Julia who first planted the idea in my mind of writing some sort of blog. It was 2010 and, over a meal, I shared my ongoing frustration that my career as a Personal Assistant provided little opportunity for me to write anything other than Board Meeting minutes.

At that time, I dismissed Julia's suggestion on the grounds that I hadn't got anything to write about. Even when Julia pointed out that my then fiancé, John, and I went to lots of interesting places, I wasn't convinced that there would be an audience for the kind of stuff I might be able to write about. It was only when we set the date for our wedding that I decided to dip my toe in the ocean that is social media and have a go at creating a blog which I called A Warwickshire Wedding. From writing the first post I was hooked and I realised that story-telling was to me what going to the gym or baking or gardening is to others: a chance to switch off all my woes and worries and loose myself in the task at hand. In short, blogging was for me a therapeutic exercise.

For about the first six months A Warwickshire Wedding was primarily a chronicle detailing our very personal experience of preparing for The Big Day. That was until one Saturday in March 2012 when we visited My Little Wedding Shop, the business that my former work colleague, Jennifer Bone, had set up in Bridgnorth. Although the primary reason for the trip was to look at buying stuff for our wedding, it occurred to me that it might be interesting to write something in the blog that was less about us and more about Jenny's business. So I emailed some questions to her and John agreed to take a few photos to illustrate the post. But when we arrived we had a change of plan. I can't remember whose idea it was, but John ended up recording the interview which he edited and uploaded to A Warwickshire Wedding the following day. Within 24 hours I received a call from Jenny who told me that she'd been contacted by Brides magazine about being featured on a promotional DVD. When she'd asked how they'd found out about her shop she was told that a member of their research team was following A Warwickshire Wedding.

Looking back, that whole episode marked something of a watershed. It wasn't just that I realised the potential of even the smallest and most fledgling blog to wield commercial influence. It was something far more epiphanic. It was the point at which my interest in discovering and writing about small scale creative ventures was ignited. It was also the point at which John, an IT professional, started to hone his own creative skills, learning how to film and edit videos which, in turn, made him increasingly interested in the overall content and direction of the blog. As such, his contribution evolved from proof-reading and ad hoc technical support to something far more central. Suddenly, A Warwickshire Wedding was no longer my blog about our wedding, it was a joint endeavour which quenched our thirst for creative expression.

Of course, we knew that we couldn't blog about the wedding ad infinitum. So even before The Big Day we discussed the possibility of creating a blog called MooreMundi, Moore being our surname and Mundi being the Latin word for world. Initially, we envisaged it as being a lifestyle blog comprising a series of short-form posts about the cultural stuff we enjoy, as well as features about small-scale creative businesses. But as we talked more about potential content  and I wrote some draft text, we realised two things: firstly that the range of potential subject matter we wanted to share was far more disparate than we had initially anticipated and secondly that the posts were likely to be much longer than is usually the case in a traditional style blog. As the form and focus of our endeavour became sharper what emerged was the concept of an ejournal with a broad base of topics held together by their potential to rejuvenate sagging spirits and rekindle a sense of wonder and joy even in the face of so much negative news. We’re not saying that focussing on uplifting stuff makes life easy but we do think that it can render it a little less hard. So we hope that reading MooreMundi will play some small part in helping to illuminate your journey through life as much as creating it is helping to illuminate ours.


Huge thanks to:


Tony Rabin Photography

James White Hair

Ali Gunn Makeup Artist

Dig For Victory Clothing